FORTYTWO POP-UP
Set design, new york, 2024
I designed a pop-up for football-streetwear brand FORTYTWO, LLC. The focal point, visible from outside the glass storefront, was a metallic locker wall displaying the jerseys for sale. In the center of the room, Togo love seats surround a vintage TV, where customers can play FIFA.
Locker wall
Instructing customers to open the top locker, they are surprised find their order already inside. The trick? "Contactless" fulfillment, using a two way locker and constant communication between staff on the floor and behind the wall.
Contactless fulfillment
Storefront
Display locker
FIFA Lounge Togo Love Seat
Floor plan
